QVC and John Legend Team Up to Launch New Skin Care Line

Partnership Marks Legend's First Foray Into the Beauty Industry

New Line Features Products Infused with Aloe Vera and Green Tea Extract

Global retailer QVC and renowned singer-songwriter John Legend have joined forces to launch a new skin care line, marking Legend's debut in the beauty industry. The line, which is set to debut on QVC in early 2023, will feature a range of products infused with aloe vera and green tea extract.

The partnership between QVC and Legend is a strategic move for both parties. QVC gains access to Legend's vast fan base and reputation for authenticity, while Legend gains a platform to reach a wider audience with his skin care products.

The new skin care line is designed to be gentle and effective for all skin types. The products are free of parabens, sulfates, and phthalates, and are cruelty-free. The line includes a cleanser, moisturizer, serum, and eye cream.

"I'm so excited to be partnering with QVC to launch my own skin care line," said Legend. "I've always been passionate about health and wellness, and I believe that everyone deserves to have access to high-quality skin care products that are good for their skin."

The launch of the new skin care line is part of Qurate Retail Group's ongoing strategy to expand its offerings in the beauty category. The company recently acquired skin care brand Perricone MD, and has also launched several new private label beauty brands in recent years.

"We're thrilled to be partnering with John Legend to launch his new skin care line," said Mary Campbell, CEO of QVC US. "John is a respected and trusted voice in the entertainment industry, and his fans are sure to love his new skin care products."